To understand pricing, it helps to break things down. Here are the key elements that shape the investment required to build a website that actually works for your brand.

1. The Number of Custom Sections

Forget fixed page templates. At Oak, we build flexible, modular sections—designed to help you scale, adapt, and tell your story the way it’s meant to be told.

A smaller site might need 8–12 sections. A more robust brand experience could include 20+ sections to cover everything from case studies to FAQs and newsletter sign-ups.

The more we design and develop, the more your investment grows—but so does your flexibility.

2. Features & Functionalities

A basic brand site won’t cost the same as a membership portal or an e-commerce shop. Here are a few features that can affect the scope:

• Sticky navbars, mega-menus or mobile-first nav systems

• Events pages with filters, calendars, and booking tools

• User logins or gated content for communities or members

• Integrated reviews from platforms like Google or Trustpilot

• E-commerce features, including Shopify or WooCommerce

• Newsletter integrations with tools like Mailchimp or Klaviyo

The more moving parts your site needs, the more development hours it requires—and the more thoughtful we’ll need to be in our planning.

3. Custom Design (No Templates Here)

We’re not a template shop. We work with brands who want to stand out—and that takes intention, strategy, and design that feels like you.

This means:

• A full custom UI experience

• Brand-aligned visuals and interactions

• Mobile-optimized layouts from the ground up

• No-code or semi-code CMS systems (like Webflow, Framer, or WordPress with custom fields)

If you're investing in your brand, your website should match that same energy.

4. Animations & Microinteractions

A scroll-triggered fade-in. A button that reacts when you hover. A subtle transition that makes a page feel smooth and alive. These elements elevate a brand experience—but they also take time to craft.

We’ll always guide you toward animations that serve a purpose—whether it’s drawing attention to your CTA or adding elegance to your product gallery.

5. Content Strategy, Copy, and Migration

Already have existing content? Amazing. Starting from scratch? We’ll help. Whether we’re writing copy for your homepage or migrating blog articles from another platform, these tasks affect both timeline and budget.

We also offer strategic brand messaging and storytelling support—because good design means nothing without the right words.

So… What Does a Website Cost?

Let’s give you a realistic ballpark based on the types of projects we typically take on at Oak Studio.

Starter Sites — €3,000 to €5,000

A clean, strategic presence for early-stage brands who want to look professional fast.

• Limited custom design (still beautifully branded)

• Up to 6–8 sections

• Basic CMS functionality

• Delivered in 2–4 weeks

Growth Sites — €5,000 to €15,000

A polished and strategic website for growing businesses or rebrands.

• Full custom design & UX

• 10–18 sections

• Scroll effects & thoughtful animations

• CMS with full editing flexibility

• Timeline: 4–6 weeks

Flagship Sites — €15,000+

A full brand experience. Built for scale, performance, and conversions.

• Extensive UX strategy and wireframing

• 20+ sections and/or multiple templates

• Advanced features, e-commerce or integrations

• Complex animations or multilingual setup

• Timeline: 6–10 weeks

How We Keep You in Control of Your Budget

From day one, we outline everything transparently. No surprise invoices, no vague promises.

We document each phase—from design to development—in a shared project board. And if anything changes along the way, we keep you updated before we make a move.

You’re always in the loop, always in control.

Ready to Talk About Your Website?

Whether you're just starting out or planning a rebrand, we’d love to hear about your goals. We’ll walk you through what’s possible, what makes sense for your stage of growth, and how to move forward with clarity.

Want to go deeper? Book a introduction call to define your vision and receive a personalized roadmap—including site structure, tech stack, design direction, and a sharp budget estimate to help you make the right decision.