A great website is more than just a digital storefront—it’s an experience. Storytelling is the key to making your brand memorable, engaging, and conversion-driven. When done right, it captivates visitors, builds trust, and turns them into loyal customers.6 Essential Storytelling Questions for Your Website

If you want to attract and connect with your ideal clients, storytelling isn’t optional—it’s essential. Inspired by Building a StoryBrand by Donald Miller (highly recommend!), I use these six questions to craft compelling websites for my clients.

1. Who Is the Hero? (Your Customer)

Every great story has a hero—and in your brand’s narrative, that hero is your customer. Your website should speak directly to them, addressing their challenges, needs, and goals.

SEO Tip: Use customer-centric messaging with keywords related to their pain points. For example, if you offer branding services, include phrases like "how to build a memorable brand" or "best website design for small businesses."

2. What’s the Problem? (The Villain)

Every hero faces obstacles. The key to great storytelling is identifying the problem your audience wants to solve.

Break it down into three layers:

• External: The surface-level issue (e.g., struggling with website traffic).

• Internal: The frustration behind it (e.g., feeling overwhelmed by digital marketing).

• Philosophical: The bigger “why” (e.g., wanting to make an impact and grow a business).

SEO Tip: Incorporate problem-related search terms, like "why is my website not converting?" or "how to improve website engagement."

3. How Can You Help? (Your Brand as the Guide)

Your brand isn’t the hero—it’s the mentor. Your role is to help customers navigate their challenges and find solutions.

Show empathy (understanding their struggles) and authority (demonstrating expertise).

SEO Tip: Use trust-building keywords, such as "expert branding agency," "trusted web design services," or "proven strategies for website conversion."

4. What’s the Plan? (Clear Next Steps)

A strong story provides direction. Your website should offer a clear path to success, making it easy for visitors to take action.

• Outline a simple, step-by-step process for working with you.

• Use action-driven language that eliminates confusion.

SEO Tip: Include keywords like "how to work with a branding agency" or "best web design process."

5. What Action Should They Take? (Call to Action)

Every compelling story leads to a defining moment—your call to action (CTA) should do the same.

• Use bold, direct CTAs like "Book a Free Consultation," "Get Started Today," or "Request a Quote."

• Make it impossible to miss with clear buttons and contrasting colors.

SEO Tip: Optimize CTAs with action-oriented keywords like "schedule a brand strategy session" or "launch your website today."

6. What’s the Transformation? (Customer Success)

A hero’s journey ends with a transformation. Your website should highlight the success your clients experience after working with you.

• Showcase testimonials, case studies, and success stories.

• Use before-and-after comparisons to illustrate real impact.

SEO Tip: Include social proof keywords, such as "branding success stories," "website redesign case studies," or "real client results."

Ready to Tell Your Brand’s Story?

Let’s create a website that engages, connects, and drives results. Contact us today to start your storytelling journey!